Coca-Cola To Fight Obesity?

February 9, 2013 | By | 24 Replies More

Have you seen the newest Coca-Cola ad yet? Whether you believe it or not, Coke might have actually taken a step in the right direction with this one! It’s a 2 minute commercial for Coke beverages, focusing on the awareness of calories in the drinks you consume, and it is aiming at bringing people together in the fight against obesity.

Coca-Cola, the largest beverage company in the world, really has an important role in this fight. Millions of people consume their products every day, and obesity has been directly linked to excessive amounts of calories taken in per day. It seems like a great step in the right direction to significantly raise awareness of the calorie content of the drinks you are consuming, and to point out that there are plenty of alternative drinks that contain a lot less calories.

As you can imagine, opinions are very divided on this one! On the surface, it seems like Coke is doing a good thing with this ad, but lots of people condemn it as just another way of making even more profit, not caring about the health and happiness of their consumers.

I will just post the video here and let you have your own opinion! You can also head over to YouTube and check out what others have to say about this!

I personally think its a good step for Coke to come out and do an ad like this. It sure can’t hurt to raise the awareness of the calorie content of certain soft drinks and their link to obesity, and to put more focus on less calorie drinks to maintain a healthier weight. I am not sure about the Aspartame issue, but for myself I found that I am not concerned enough to completely eliminate diet soft drinks from my diet. I mean, the most I have ever had was 2 cans in one day. I have days when I don’t drink any at all. But on most days, I find if I get cravings in the evening for something sweet, a diet soft drink can help me to satisfy them and prevent me from grabbing a chocolate bar.

I have tried Diet Coke and Coke Zero, and I do like Coke Zero better, I think it has a fuller flavor. But you know what? The one I like best is still “Pepsi MAX” 😉

What soft drink habits do you have?

Petra Signature


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Category: Healthy Diet Weight Loss Info, Uncategorized

Comments (24)

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  1. Dorothy says:

    I am a fan of coke and I would love to try this new coke fighting for obesity. I find this really amazing…thank you for this information.

  2. Lancia says:

    Personally speaking, I like coke very much in comparison to other sodas. It has a good taste and is not too strong in terms of containing carbon dioxide gas. It would be great to have a low calorie coke everyday. It is specially a good news for all the health conscious people around us. I like this concept by Coca-cola.

  3. I think it is still a marketing strategy adopted by Coke. There hve been many incidents where they have tried to cut out the fact of Coke being a non-healthy drink. But by far this is among the best campaigns they have come up with. Their older campaigns of delivering happiness have given them enough praise and reach. But still they do end up being the culprit in food and drink industry. Carbonated drinks, even if low calorie, do enough damage to your health.

  4. Dyon says:

    Since birth always heard ill effects of coke on health, some said coke has been used as a pesticide also but I never stopped drinking lol.This new coke would be best for health consious guys. Good post, thanks for sharing.

  5. Michelle says:

    While this is a nice move on the part of Coke I don’t think it will help with obesity at all, the only way to lose weight is to diet, and that means cutting Coke out of your diet altogether.

    • Petra Weiss says:

      Michelle, whilst it might be better to leave Coke out of your diet altogether, I think it is a step in the right direction to make people more aware of the lower calorie option.

    • Michelle says:

      I hear you, Petra, I just feel that people will abuse this, the way they do Diet Coke, and be fooled into thinking that they’re losing weight by drinking Coke. I’m no saint, I love Coke, but at least I know when I drink it that it’s unhealthy.

      • Petra Weiss says:

        You are right, people might start to think they will lose weight by drinking Diet Cola. I hope not! The way I use Diet Coke (actually, I am a Pepsi Max fan) is to allow myself a can when I get big sweet cravings, like at night after dinner. It’s a little bit like eating chocolate, it satisfies the craving.

  6. David says:

    Nice to see Coca Cola has come up with this. These softdrinks are very addictive, people know that it is harmful still they prefer to drink it. Very good news for females lol because they eat food by counting calories. Good post, thanks for sharing.

  7. Paul says:

    Good for those Calorie counters! Its good to see Coca Cola has come up with this thing, I like the drink but I controls myself due to its ill effects. Lets wait for Pepsi, what it will come up with? Good post, thanks for sharing.

  8. Harry says:

    I’m diabetic and drank Pepsi all my life until I was diagnosed and had been drinking Coke Zero ever since. I do find I am pretty addicted to it, but I’m certainly willing to switch to something else. However, it would be nice if you provided some suggested alternatives besides water lol.

  9. Kamrun says:

    After knowing so many side effects of Coke, I never stopped drinking lol. This new coke would be best for health conscious guys. Very nice commercial, I just loved it. Good post, thanks for sharing.
    Kamrun´s last blog post ..Ukraine Outsourcing Options

  10. Sam says:

    Coca cola is highly addictive & its sffects are really bad to the health. Its good to see Coca Cola has come with this initiative. I really like the Ad too. Good post, thanks for sharing.

  11. James B says:

    It’s tough to say weather this is a marketing campaign or if they are genuinely interested in their customers health. I mean let’s not get ahead of ourselves here, like you said Coca Cola is the biggest beverage retailer the world has ever known, for Pete’s sake they practically invented Santa Clause as we know him. My faith in this commercial being genuine is pretty low, and yet I find myself craving a Coke right now lol. It’s hard to let go..

  12. osamatheeb says:

    Michelle, whilst it might be better to leave Coke out of your diet altogether, I think it is a step in the right direction to make people more aware of the lower calorie option.
    osamatheeb´s last blog post ..Alternative Weight Loss Tips

  13. God I never thought that coca cola and weight loss would be included in the same article!
    Buy Melanotan 2´s last blog post ..Hello world!

  14. Shruti says:

    I personally am quite health conscious and used to avoid any kind of aerated drinks.I think its awesome that coca cola has launched this new healthy drink, whatever maybe the reason (profit or geniune health concern), because now I can have coke without feeling guilty! 🙂

  15. osamatheeb says:

    God I never thought that coca cola and weight loss would be included in the same article!

  16. John Baker says:

    They are trying to help which is good, but unfortunately their products are the worst enemy of a healthy diet.
    John Baker´s last blog post ..5 Diet Brain Hacks You Need to Know for a Diet to Succeed

  17. Michael says:

    Hi Petra,

    Nice topic you came up with here. I personally wouldn’t trust companies like McDonald’s or Coca Cola to raise awareness of health issues. I also believe that only looking at calories will prevent us from seeing hidden dangers. For example, even a coke without sugars will still cause cravings (at least that’s my experience).

    Companies usually only promote health for one reason: Profit. Even in terms of improving their own image. It all leads to this one thing. So I think talking about calories is only a way of distracting customers.
    Michael´s last blog post ..How To Debloat Fast – Foods That Debloat And Tips

  18. Brad Steward says:

    Great article here on Coca Cola and their ad strategy on calories in soft drinks. Truth is I was a 2 liter Coke drinker a day for a long, long time. Eventually Coke in large doses will get the best of you- at least that was the way it was with me. It took a 3 day fast to cleanse me from it and sugar effects and I have had very limited consumption since. Love the product but it can be very harmful when overused.

  19. Omar says:

    I think this is just a marketing gimmick

    First of all coca-cola alongwith other cola manufacturers never tell the actual ingredients of their drinks. We never exactly know what they put in the bottle.

    Secondly if you look at the sugar content, it is estimated that in one 250ml bottle there are about 6-7 teaspoons of sugar.

    The best way to fight obesity is to never touch the cola bottles.
    Omar´s last blog post ..Nutrilite Complex for Hair Skin & Nails

  20. Oh common it’s full of sugar and sooo bad for your health.. If you want to lose weight the ONLY thing you should drink is water.. seriously…

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